Dementia Friendly Southampton


Alexandra Baker from Dementia Friendly Southampton explains to us about the project and what you can do to help:

Southampton City Council is funding a 12 month project to support the city in becoming more dementia friendly. Alzheimer’s Society are leading this with the aim to register Southampton as working to become a Dementia Friendly City by November 2017.

The project is delighted to be partnered with Southampton Festivals to have this opportunity to raise awareness of dementia across the city, and the work the city is doing to become more dementia friendly.

We currently have two dementia friendly communities in Portswood and Bitterne Precinct, with others developing in Bassett, Bevois, Lordshill, Shirley and Woolston.

A dementia friendly community is ‘a city, town or village where people with dementia are understood, respected and supported, and confident they can contribute to community life.’ Everyone from the local shop to local government is getting involved to make small changes to support people affected by dementia to remain a part of their community.

We would love to hear from any businesses that want to get involved with the project and sign up to Southampton Dementia Action Alliance. It’s free! All we ask is commitment to 3 dementia friendly actions. For example actions, have a look at the Southampton Dementia Action Alliance examples page. Here you will find the businesses already signed up, and what they have committed to. Once signed up, your business will appear on the Alliance’s webpage, and you will receive a window sticker to promote the work you are doing.

Dementia Friends, an Alzheimer’s Society initiative that aims to raise awareness of dementia, is another way to support Southampton to become more dementia friendly. Our goal is to reach 8,000 Dementia Friends in the city, so we are encouraging everyone who would like to learn more about dementia and help make their community more dementia friendly to become a Dementia Friend. You can do this by going along to a free 45 minute session, or watching an online video. For more information see

The work of the project wouldn’t be possible without our volunteers, and we are always looking for more people to join us. If you are interested in helping your local community become more dementia friendly, networking with local businesses and helping us to raise awareness of the project, please get in touch.

If you would like to find out more about your local dementia friendly community, start your own, sign up your business or volunteer, please contact Alexandra Baker at or 07483 926 087.

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Dementia Friendly Southampton is funded by Southampton City Council.